Making of Legendary Brand
About the speaker
Brand Expert and Writer
Emanuele started his carrier in international adverting agencies (Young & Rubincam and McCann Erickson) and then moved to companies in role of strategic marketing and managing directions (Levi Strauss, Autogrill, Ermenegildo Zegna, Ferrari Auto, Moleskine and Barbisio).
In the last ten years worked for his family’s company, Strega Alberti Benevento as co-CEO. In 2015 he founded its consultancy boutique SOULSIDE, which has been listed #8 in the Top 50 Global Thought Leaders & Influencers on Change Management
In parallel he has been teaching in several business school and wrote seven books the latest being “Legendary brands (2020)” – with the intention to answer two questions: Why has a brand become a legend? Why does a brand continue to be a legend?