Adrian began his academic career as a scholar of urban planning, gender and development and population studies. In 1993, at the age of just nineteen, he set up his first business in India, which brought international students to the country for experiential tours.

In 1992/93 Adrian taught Economics and English at a public school in Saharanpur, Uttar Pradesh. He then went on to work with the Delhi Development Authority (DDA) Slum and Jhuggi Jhopri Division advising on the resettlement of urban slum dwellers to new purpose-built townships and upgrading inner city settlements, where he also developed
Mahila Mandal’s (women’s working group) entrepreneurship programs.

Leveraging his previous experience, Sannam S4 was founded in 2008. The firm was awarded UK-India Consulting Firm of the Year by India Inc. in 2018 and 2019, in recognition of the impact it has on bilateral business ties between the two countries. When the pandemic struck last year, Adrian re-imagined Sannam S4’s future, invested in it’s human capital and talent development, increased the workforce by 20%, and led the company through continued double-digit growth.